Mahlab Instagram.
Services: This involved curating a feed that showcases Mahlab’s best work for clients, including the Pharmaceutical Society of Australia, the Australian HR Institute and Engineers Australia. I photographed the print magazines in diverse, interesting ways. The goal was to make the work shine while maintaining a sophisticated style that aligns with Mahlab’s branding. I also created simple animations to keep viewers engaged, and I often mixed modern styles and colour palettes to keep the Instagram feed visually interesting.
Purpose: Mahlab is a content marketing agency and its Instagram is targeted to clients, potential clients and future employees. The purpose of the Instagram profile is not to build a big following, but to showcase the agency’s best work. |
Mahlab Events Ebook.
About: I created an engaging eBook that reflects the Mahlab brand while elevating its visual style. This was achieved through effectively using the brand colours in the imagery. I also created animated tiles to promote the eBook on social media.
Purpose: To create a guide that helps marketing and communications professionals leverage content to advertise their events. |
Mahlab Email Signature.
Refreshing Mahlab’s email signature to align with the new brand guidelines. Once again, I kept it simple and sophisticated.
Mahlab brand guidelines.
Working on various Mahlab brand projects, it became apparent that the brand's design was evolving wildly, it wasn't anchored in any principles. We formed an extensive brandbook in order to bring consistency to 'Mahlab'. This set of guidelines took the brand's strong competing colours and made sure they always worked together to represent the agency's visual voice.